2:05
Getting work in a nightclub
On YouTube this video is called DJ Advise, How to Get Work in a Night Club!
What this lesson teaches
He calls it a wacky idea and a punk-style video. It is also the single most practical suggestion in this course.
The observation
Everybody is emailing. Everybody is turning up and hassling the management or the bar staff.
So a manager's inbox has - his figure - six million emails in it, and yours is one of them. The medium itself guarantees you are ignored.
The idea
1. Record a mix. 2. Upload it so it has a web address. 3. Write a letter. By hand. 4. Put the link in it, and address it to the entertainments manager or the owner by title.
His emphasis: handwritten, not typed, because a handwritten letter speaks louder.
Why it works
Because letters are now rare, and a hand-addressed envelope gets opened.
Once it is open, the manager is reading one page with one link on it - and there is a genuine chance they will type it in, which is more than can be said for the email.
The mechanism is simple: you have moved from a channel with infinite supply to one with almost none. The same mix, the same link, a completely different probability of being seen.
What to put in it
He sketches it himself and it is the right length: hello, my name is X, I am a DJ, I play this, that and the other, I am interested in working in your club, here is a link to my mix.
Four sentences. No history, no manifesto, no attachments.
Still true
More so than when he filmed it. Email volume has only grown, social messages are filtered harder, and a physical letter is now almost conspicuous.
Two things to add if you try it. Get the name right - a letter to a titled role is good, a letter to the actual person is better, and a wrong name is worse than neither. And make the link easy to type, short and unambiguous, because a hand-copied URL with a typo in it goes nowhere.
His own sign-off is the right spirit for it: give it a go, see what happens, and tell everybody else how you got on.
Contents of the video
Right, here goes one of these punk style vids which is really bizarre. But I've just had this sort of wacky idea. Really strange idea. Right, do you want to work in a nightclub? We all would like to, but of course the trouble is everyone is sending an email, you know, or they're going to the nightclubs and they're trying to hassle the management or the bar staff or whatever. So try this. Try this. Let me know how you get on, okay? What you need to do, first of all, is do a mix. Just been running about the place, I'm out of breath. Upload it onto YouTube and then write a letter. Think first. Write a letter, address it to the manager and in that letter write handwritten, don't type it because handwritten letters speak louder.
Then type, trust me on that. And write the URL of the video you've made and address that letter to the entertainment's manager or the boss of the nightclub. Now the logic behind here is that everyone is emailing and texting etc and letters few and far between. So when that particular manager gets a letter handwritten on the front of the letter he or she is going to open it They're going to look, hello my name is da-da-da, I'm a DJ, I play this, that and the other, and I'm interested in working in your club. Here is the link to my video. So there is a very good chance that manager will type that link in and see your video. As opposed to going through 6 million emails. Now there is logic to this. Give it a go, OK?
See what happens. It's all about sharing isn't it? Practice and enjoy. Thank you.
This transcript was produced automatically from the audio of the video and may contain mistakes.
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