DJ Superstore Open day July 2008 Video 3

0:00 What's your name, sir?

What's your name, sir? I'm Richard Lee from New Zealand Factory Mastermates. Okay, tell us a little bit about your CDs. What are they about? Okay, we provide professional DJ products, CDs, mixers, compilations, basically for any walk of life, be it club DJ, mobile DJ or radio. Okay, so the CDs, presumably then, for example, say a mobile DJ, you know, could he or she get a CD from you with, say, the best of 60s, best of 70s, that kind of effect? Yeah, it's that kind of thing. You can either buy compilations or you can buy... By the mixers, basically you name it, we've covered every genre of music from, I mean silly as it is, right back to the 1940s, right the way through to the current charts and new releases. Alright, what's your best seller at the moment? Let's say for oldies, what's going really well? The two best sellers at the moment, Grandmaster Party 10 and the Extended Floor Fillers. Grandmaster Party 10 purely for the fight.

There's a DJ playlist, you just can't get any better than that. It's an actual DJ set mixed beautifully. So this is mixed? This is a mixed product. Would you have the non-mixed of that? Yeah, you can buy... That's the mixed version and then the classic cooks... In different music genres, so if you wanted an individual track at a party, there it is. Soul, disco, whatever. So we do the mixers and the actual individual tracks. Then they extend to four pillars. The only thing I'll apply is that these have never ever been available before. So what we've taken is classic tracks like Summer of 69 and just made it a little bit longer. Classic DJ tracks, mobile DJ tracks. So that's our biggest seller at the moment. Nice one, yeah alright, because I mean, you know, myself like a lot of people, it always comes a time when you're desperately trying to find a certain track, and I suppose in a sense, from a mobile DJ's point of view, if you've got them on a good set of compilations, then they're there readily available and easier to get at, aren't they? Yeah, and I mean the thing is as well, you know, this is like the current stuff, so you've got the ProDisc which is for the...

Thanks for watching. To get used to using the EFX1000? I started out on the

4:24 Delay, effects, learn

What we do well at Pioneer is we develop, we always have the same footprint. So if you know how to use a CDJ 100, 200, 400, you can easily develop through the range. I started on the 500, it's a quarter of the price, got to learn how to use that and then passed all the skills I knew about. So maybe, I don't know, I didn't have a girlfriend for about a year so that's kind of how I got used to it. That didn't help. Do you find as well, I mean, I started to learn certain facets on this Do you think it's a good idea, let's say for someone to say start messing around with delay and then get used to the delay and use all the other effects with the delay and then maybe go to the echo? Yeah, it's all about variations on a theme. It's the same with all our products so you learn how to use the delay, do a bit of quarter time, a bit of triplets, crotchets, master that.

And then just use that in different variations. Then start doing a feedback loop and it is all just about getting one idea, nailing it, and then just seeing how far you can expand it. So yeah, instead of bogging yourself down with loads of it, don't do it. A question for you that I'm sure there's a thousand and one people out there asking, and I'm asking this question as well, alright? Let's say you've got the 700 EFX 1000, do you think there are effects using these two that no one has found yet? Well, with these two together, or just in general and all our products? Well, no, alright, in general. Do you think there are certain... Yes. There's so many different shades of effects. Exactly, yeah, yeah.

You can snap a drum beat and get say 125 BPM with a nice delay, but then you could slightly adjust the parameters, the millimetre delay. There's so many shades, so many colours of effects that yes, there still are tricks out there that need to be discovered. Now very quickly, people ask me how do I mix one track into the other? Where should I bring the next track in? Where should I take the track out? Now what I'm saying is that ten DJs could have two tracks. Every single mix would be different. So on that basis every DJ using sometimes even the same effect Thank you mate.

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