DJKIT at Gadget Show NEC 2011 video 2

0:00 How the latest technology is being

And I'm Lucy from StuffedUpTV, and you're about to see Beatomax is going to show you how the latest technology is being used to bring you a new dimension to nightclubs and concerts all over the world in the form of video DJing. Right now, Max is going to mix using old school Technics turntables, which have been used for more than 30 years, alongside a brand new Apple MacBook Pro loaded with the latest Serato DJ software from a company called Rain. You can see the Rain kit on the Sennheiser stand. Watch now as Max mixes and scratches video once you've never seen before. Right ladies and gentlemen, we're at Gadget Show and it's Friday I believe. You seem to lose track of days when you're here for a long time. It's crazy. It's very quiet at the moment because it's about half past eight in the morning.

But all the exhibitors are getting their things sorted. IDJ3 from Newmark, little docking station there for your iPod, your iPod Touch, phone etc. Very simple this guy, you go into the centre there and you can cue up tracks from your iPod. A, B, Q, A or B, master, very simple. This guy here, if you notice there, scrolling up and down. I'm down, so I'm browsing through my files. Load A or load B. Across like so. Cue, sync button, play pause and shutter. Mute all, so what we can do here, we can mute bass, mid or treble, or mute them all. Very simple. Looping, one beat, two beats, one bar or two bars.

5:02 This is like the entry level kind of item

Pitch bend, key lock as well, cue volume, master volume and a microphone volume, mic jack input, headphone input as well. Now this is like the entry level kind of item. How many of these do you reckon we've sold so far? IDJ3, about 20 of them. They have sort of flown out because they're an entry level unit and... Even if you're thinking about, you're not a DJ, you're thinking about being a DJ. You know, a lot of people aspire to the likes of Pioneer etc. Or the Denons or your Traktors. We've got the Control S4 there. But something like this will get you on the road. So during the course of today or well when I say today, later on in this video we may see people having a bit of a mess around with it along with some of the other items as well.

7:00 The gadget show has absolutely anything and everything

So again, if you want any more information, what I will put, I'll put a link in the description that will take you to the DJ Kit website where you can get info on this and all of the other gizmos and gadgets here. This bank of sounds, if you press this big button in the middle, you access a few more sounds. So there's three banks, 12 sounds all together to mess around with, as well as being able to trigger the sounds in what's called the pre-running mode, where you're not confined by any sort of musical time. If you press this big button on the right here, just do a press, it'll play you a rhythm track to play along to, and you can record anything that you do into a WAV file so you can get on a CD. So the software comes from...

The gadget show has absolutely anything and everything. It is for anybody and everybody. If you're a geek, a gadget freak or you just like to play with stuff, well say no more really. Right here we go ladies and gentlemen and we are on, what's the name of your stand sir? It's the Origin Live Stand. And we do a range of upgrades with the techniques there. We've had quite a number of DJs that have actually started using our stuff. In fact, one of the technical advisors to about 15 nightclubs in the north actually has recommended our stuff to be used in all of his clubs. They've taken it on and the results have been absolutely fantastic. The sound quality of the kit has just improved so dramatically that they are really keen on it. Okay, I notice you've got a straight arm there.

9:56 Never sell, someone, technics

There are a lot of pros and cons to straight as opposed to S, vice versa. Could you give me in your professional opinion the advantages or maybe the disadvantages on vinyl towards straight as opposed to S? Geometry wise there's no difference at all in terms of the actual angling of the head shell and the way you can set up the VTA on the arm. Yeah because I can see if it was straight, fair enough, but you've actually got it at this what is about 22 degrees or so? Exactly yeah. Yes. The reason a straight arm is much better from our point of view is that we can make an aircraft alloy and we can internally profile the arm so that it cuts down on the resonances that go on in the arm tube, so the performance is fantastically improved.

You know, this really all started because one of my staff had a Technics deck and he, for fun really, put one of our arms on it. And the performance was improving so dramatically that it was outperforming one of his reference, well it was an audiophile deck that was kind of a reference in the day ten years ago. And that's how we really got started. In fact, he said you've got to design an arm board to put it on, so he designed this little beastie. And I said it'll never sell because the DJs aren't really that interested in sound quality, which I've found out isn't true anymore. No. But I said it'll never sell and we actually do one of these a day because the demand is so great. That's not bad, is it? Very good. For high grade kit. And yeah, the arms are very robust. A lot of people are worried that the Technics arm, which is a proven workforce, can't really be outperformed in terms of ruggedness. But this arm is actually probably more rugged than the Technics arm. It does the construction...

It looks a little bit, as you say, more robust. In terms of cost, what are we looking at? If someone, let's say, bought one of those, fitted it themselves, what sort of price are we looking at? Well, you can start at £138 and really, it starts to get seriously good at around the £450 mark. Okay, because I see we've got quite a wide selection there. Yeah, that's right, yeah. And if someone who was not necessarily a novice but who knew the basics of unscrewing screws, removing items, is it theoretically something that someone could do at home? Absolutely. Okay. It'll take about two hours because there's an awful lot of screws to undo in the Technic stand. There certainly is. But we provide a full instruction leaflet on how to do it with photocards. Fantastic. So it really is very straightforward to do. I'm going to take that off there. Go on, carry on.

The DJ kit stand.

13:07 Boy, is it really my birthday?

Alex, say cheese. Happy birthday. Boy, is it really my birthday? Yep. Are you going to come out? Do you want to come and have a mix? Yes. Right, come on over here then. All right, Dalek, this way, this way, this way. Go. All right. Can you come over here, Dalek, please, this way? Come on. Down a bit. Right, sit back, closer, closer. Closer, stop. Right, what I want you to do, Dalek, I want you to please go a little bit closer. That's it. Right. Stop, right, okay, scratch.

14:22 Are you enjoying that, darling?

Alright, are you enjoying that, darling? Where were you a DJ last? Greenfields, really? I thought they made milk. Oh, he's looping it. Alright, can you bring that fader down for me? A bit closer. A bit closer to it. DJ tutorial by Ellaskins, The DJ Tutor. DJ kit stand, gadget show 2011. How has it gone for you so far? It's been tiring. It's been very good. Business has been good. Good football. A lot of people on the decks having a good time. I'd say overall coverage for this company is very good. You see along here we've got all the kits set up and we've been pretty much hammered. It's been busy. I've noticed, for example, yesterday there was always a line of people to try stuff. Very few times when, well in fact I don't think the stand was empty at all. But it's a shame you're not here guys because what is going to happen is a lot of this stuff is sort of ex-demo and at the right price it's probably going to go. So for example...

17:36 Is moving on so quickly

Something like that. There's a good possibility of that going for 550 quid. But, sorry, it's already sold when you watch this. And that one, normally like, what is it, a grand 49. I think that's gonna go for 849. So, there you go. So, last day of the gadget show. Where's it all gonna go, ladies and gentlemen? You know, I mean, technology... Is moving on so quickly. Faster, stronger, harder, smaller. What's it going to be like in 10 years time? Are we still going to have shows like this with huge items or are we going to walk into someone's front room and people are just going to need a PC to show what they sell? Downloadable, interchangeable, webbable. Will there be any need for anything to hold, to touch? Will you be able to do everything by your mind, by just thought process?

This transcript was produced automatically from the audio of the video and may contain mistakes.