How You Can Become the Next New Thing in the DJ Industry During These Crazy Times

0:00 Let me give you my angle at the moment

Right, I am no different to you. In fact, you and I are no different to some of the big superstar DJs out there. We don't have any work. Or work is very, very limited. And even if we have it, it's normally to about 30 people who can't even go near each other. It's crazy times. So, let me give you my angle at the moment. Probably the same as you, January was fine, February you hear things are going on. March I was away for a couple of weeks on holiday, only to come back to this lockdown craziness and people who seem to just want to hoard toilet paper. Barmy, outrageous. Things of course have settled down since then. I'm not going to mention keywords in case of course the... I don't know, the little spyware out there grabs this video and says you can't upload it or blocks it because of those words. But it's not about that. What it's about is you and how you and I can get back working. Now, this is quite difficult because it does involve not just us saying, well, you know, in a couple of months we'll get back to work and jobs are good.

It's really about what's going on now because you and I, we do not know. Now this video is going to be uploaded or it was uploaded depending on when you watch it in August 2020 so by the end of August something could be completely different, by September it could be different or a year from now we could actually be thinking we're still not working. I don't know, nor do you. No one knows what's going on. There possibly are a few people who know and... We won't delve into that subject. Sort of the tin hat position comes on where they're making plans, but I'll leave that for the time being. But, right, so where's this video going? Now if you think about it, and I have been doing this, and I'll tell you exactly what I've been doing, and hopefully you will do the same. I have been investing in myself, alright? Now this is big. This is super big.

3:07 After this video, scratch your head and go

I have been investing in me. I've been looking after myself. I have also been looking at my surroundings. Now, as you do or don't know, I demo kits. Some kit I get for free, some I have... Think about it. Just think. After this video, scratch your head and go... Not your testicles because they've fallen off. Sorry. You've got to add a bit of humour, even though some people will be going... Right. What you've got to do, you have to look at what's around you. In other words, you go into your DJ room or your bedroom or downstairs or your lock-up and you have a look at this array of kit.

And you've got to start thinking, when did I use that last? When did I use that piece? When did I use that? I know I want that bag of cables but I might need it. But you said that last year and the year before and the year before and it's still there. The only difference is it now has spiders living in it. Now that's what I've done. I've got my bag of cables and got rid of the spiders. What I have done is I have got rid of a whole bunch of stuff. It's not crap. It is not crap, because any crap I have had or did have, used to have, have got, is going to go down the tip. On the other hand, anything that is still in perfect working order has been sold on. Now a lot of it has gone for absolute peanuts because of where I live. Now I live in this demograph area where in that direction behind me of course is a wall, then there's a couple of houses, trees, fields, sheep, birds, cows.

More fields, more cows and sheep, and then the sea. Whereas that side is fields and trees with the occasional person and village. So it's quite sparsely populated, meaning that if I'm going to sell a small item and someone wants to buy it but they're in Birmingham, they're not going to come to me because it's probably going to cost them more in fuel than it would have done if they'd have got it locally. So what I've done, I sold a job lot to someone and... And they have taken it away, they had a bloody good deal and of course they're in a position to do well out of it. But I'm happy because I've now got the space. Now this video is quite deep in a way because you like me, maybe you walk into the room where all your kit is and it clutters your mind. You can't think straight because of all of the stuff everywhere.

5:33 Records, CDs, tapes, cables, gaffer tape, gaffer tape, records, gaffer

Records, CDs, tapes, cables, gaffer tape, gaffer tape, records, gaffer tape, CDs. My God, what's that? Sandwich. Bit mouldy. That was last month. You see, you need to start evaluating you. This is about investing in yourself. So, why now? Well, because we have the time. Because there are very few DJs working at the moment, and if you are working, rumour has it, you're probably playing to about 30 people, all got masks on, and if you go anywhere near them, they'll probably scream and shout at you and say that you've given them some incurable disease. The mind boggles. Now, also what I have done, and I'm not going to tell you what I've done, because... That's for me to know and for you to find out. But I have looked towards the future. I have looked at everything I've got and I decided to take my DJ business in another direction. And it's going to happen at the beginning of next year. Excuse me. I'm going to start promoting it very soon, but prior to that I'm going to make sure I have the foundations fully in place.

End of. Cornerstones in place. Talking about cornerstones, this is actually the key. This is why this video could be quite deep. You've got an idea. What a great idea. You start it tomorrow. You're an idiot. Let's take that in an analogy. Someone has a field. Oh, I'm going to build a house. Let's start it tomorrow. And they start laying bricks on the ground. Well of course very soon that house is going to collapse. No foundations. So now is the time to set down the foundations for your new venture for let's say six months from now. Use your head. Now this is about, it could be anything. It could be a new venture in DJing. All of a sudden you could want to become a video DJ. You could want to become an old school DJ. Maybe you want to be a party DJ. Maybe you just want to DJ and do kids parties. Maybe you've decided, you know what? Forget all of the weddings and stuff. I just want to do...

7:55 The DJ Tutor is available for purchase at Ellaskins, The DJ Tutor

The DJ Tutor is available for purchase at Ellaskins, The DJ Tutor. They're going to think, do you know what? Don't have him, him or her. Have that guy or that girl over there because they're bloody shit hot at 21st birthday parties. They know the deal. They know the drill. They know what to play. They know what to do instead of some guy turning up and going, do you want agadoo or let's play the Macarena? No, we don't want that. We just want banging house and techno and modern day music. 18th and 21st. But then again, some 18ths and 21sts don't like that. They like old school. But it's about investing in you. This is the key because you have the time, the potential time to invest in yourself and your ideas. Give it a couple of months, three or four months, and then say bang, 2121. Or sorry, 2121. If you can wait that long, that is. 2021.

Boom! Away we go. Hopefully, fingers crossed, all of this will be over and... well, maybe not forgotten about, but hopefully it'll be over. You see, this is what I'm doing. I have looked at what I've had, I've gone, just move it on. Just move it on. I'm now slowly in a position where I can have space, which means I can think better. When I can think better, I've got more of a clear mind on what I've kept. And then what I've kept, I can look at that and go, how can I use that to its best ability? You see, it all makes sense. But the key to this video really, one of the keys, is investing in yourself and your health, your mental beings and all sorts. I mean, I have ups and downs. Believe me, if everyone out there thinks that, oh he's fine ego and he's...

No, I mean, I have my moments. Believe me, I have my moments. I have been to hell and back about 50 times, but then it comes with age, doesn't it? And I'm not saying what I've been through is worse or better than you. I don't know. But I'm here. I am physically here. I'm still here and I'm looking after myself and I'm only going to look after myself more and more and more. Right. What can I say? Do it. And practice and enjoy. Thank you.

This transcript was produced automatically from the audio of the video and may contain mistakes.