Look at the history of a company. Don't throw $ down the pan

0:00 Taken couple, couple times

Alright folks, it's taken me a couple of times to do this actual video, not because of the smell from the toilet, but I've got to get it right. First of all, the reason I'm next to the toilet, the pan, the john, the bathroom in England we just call it where you go and have a pee. The reason it's taken me a couple of times to do this video is I want to get it right. When I was in Frankfurt at the Music Mess 2008 Someone told me that there was a store somewhere, I'm not going to say where and I'm not going to say the name of the actual store, and they said that they've got a mixer that was identical to theirs. I had a look and it was. It was identical down to the last detail. Now, at the end of the day, we don't know the legality side and I'm not really interested because it's not up to me what goes on there. But the one thing I will say to you guys out there, very simple.

0:56 They were exactly the same item as far as you knew

A brand new item that cost £100, $100, €100 or would you buy a brand new item that cost two or three hundred dollars pounds or euros? They were exactly the same item as far as you knew. They looked exactly the same but here's the difference. The one item that was 300, behind that item there was experience, there was technology, there was know-how. The company had been going for years and years and years. Would you buy exactly the same item, it looked exactly the same, for 100 euros, pounds or dollars? The only difference is, is this company has all of a sudden sprung out of nowhere. No one really knows much about it and do we know? It may have experience, it may have knowledge, it may have technical know-how etc. That particular company could have employed thousands of people with O-levels and GCSEs and diplomas from all over the place.

1:54 Company and just take it like

But do we know that? So what I'm trying to say is, is it worth spending the extra or is it worth maybe spending a little bit less and just crossing your fingers? Well, I know exactly what I would do. So my advice to you is this. What you need to do is when you're buying your DJ kit, look at a company and just take it like this. It's very logical. Think about it. Would you buy from a company that's all of a sudden appeared out of nowhere? Or would you buy from a company that's been around for ages and the only reason it's been around for ages is because it's trustworthy and reliable. At the end of the day, if it was crap, it wouldn't be here now, would it? So I hope you can get some sort of general idea of what I'm on about. When you buy kit, just look at the history of that company. If it's been around for a long time,

Then you're in with a good chance. If it's just appeared out of nowhere, then just be weary. Practice and enjoy.

This transcript was produced automatically from the audio of the video and may contain mistakes.