Organising your own night, 2 Promotion,flyers,posters, part1

0:01 This is the second video in organising your own dance tonight

Alright folks, this is the second video in organising your own dance tonight. Now then, this selection of videos is very intricate, so please for goodness sake, anyone out there, any promoters who do a similar sort of thing, organise events, I would like you please to leave comments, constructive comments underneath. Also, anyone with questions, leave your questions, if I can answer them I will, alternatively if someone else can't then that's fine. Now, in the first video what we did, we discussed about venue. In other words, you need a place to have your evening. In this one we're going to discuss something which is just important and that is promoting the evening because you can have the world's best place but if you don't promote it then you're going to get absolutely no one turning up. Well actually you will, you'll have the bar staff and the management who'll be going like this, okay? So very important. Now the most important word in this particular video is hype. That's it, I won't say any more about that.

Until the end. I've got to watch the time as well. Now then, of course, how do you advertise? Alright, there's word of mouth, etc., etc. But, then again, you only know a certain amount of people. The last thing you can do is just walk to some complete stranger in the street and go, I've got a dance night, would you like to come along? Because they'll look at you and think, who the hell are you? So, how do you promote? How do you get in touch with that person? How do you get in touch with those people? You do... By posters and flyers. Now then, very quickly, before I even discuss posters and flyers, don't start putting them up everywhere because they'll get ripped down. Alright? I've been there, I've done it. I've spent a lot of money on posters and flyers and they've all been ripped down until finally I've realised, mmm, put them in the right place.

2:21 You could do, but then where's the venue?

Two reasons. One is you'll just get idiots pulling them down. The other one is around here you have the local council, etc., and of course it's classed as littering. And they'll just take them down. That is the smallest thing that can happen to you. The worst thing is that you can get fined, and you can get fined. So be careful. All the way down the line, you need to check. Like I said in the first video, do it professionally. Thank you for watching. You could do, but then where's the venue? Do you put dance night, there's the venue, but then where's the music? What sort of music? Right, now then. Posters. Something not like that, but I've got down here all the information because again, you know... Right, name of the night first of all. You need to choose a name for your night, alright? Now initially...

It doesn't really matter so much, you can have that in small letters at the top. But eventually when people get to know your night, you can have a huge bit in the middle because they'll see, ah it's that dance night and then they'll look at all the other information. So name of the night, name of the DJs, the music style which is very important, the venue, the place, because of course people want to know where to go, the time it starts, the time it finishes. People want to know what time to turn up, what time it's going to leave, what time it's going to finish. Because if your night gets rocking, people will be at the door ready before the doors even open. The price, you have to inform people how much it's going to cost them to get in. The age, very important, you do not want 14 and 13 and 12 year olds turning up if it's for an over 18 age group.

And again, maybe not as important, but people like to know, you know, maybe what the sound system's like, what the lighting's like, what the decor's like. So again, you could always inform people about that. Now then, posters. OK, just checking the time. Don't just put all this information all over the place. Now then, very... This is psychological. When you've watched television and let's say, for example, all of a sudden you're watching your favourite film or whatever and you get these horrible things in between called adverts. They're a waste of time but quite often what you'll find is even though you're not psychologically watching this advert and you're not going like that, you're doing something else. This advert is telling you something and you're actually listening to it even though you don't listen to it.

4:49 That piece of information that's caught

That's initially what you want a poster to do, I will explain. You're driving along like this and something catches the corner of your eye. You can't read it because you can't physically read anything at 40 or 50 mile an hour but it catches your eye enough for you when you've stopped, you've got out the car and you're walking along you will go to that piece of information that's caught your eye and that's the poster that you've organised, you've made. And let's say, for example, something like this. Again, don't take this, but this is, say, the dance night, basement, alright? Now then, the thing that has caught your eye is that first big piece of information, dance night or basement or DJs. Something on that poster has got to be big and bold, alright?

Thank you for watching. Something big and bold to get the people to look. So I put there, say, like basement, which is hypothetically the name of the evening. And then DJs. And then what else have we got? Playing techno and trance. London Hotel, the venue. 9th of March, 9 till 3am in the morning. So once you've caught the people's imagination, you've got them hooked. In other words, you've got, say... Basement, in huge letters through the poster. And to be quite honest, a lot of people won't even know what it's about. They'll look at basement. Some people will think, oh, it's a basement sale. Some people will think, oh, someone's selling a basement. It doesn't really matter. What you've done is you've got people to look at your poster, which is what you want. Once you've got them to look, then all the rest of the information doesn't have to be so big. For example, like I said...

7:34 Tell people, text, event

The DJs, the music style, the venue, the place, the time, etc. Price, age, sound and lighting. It doesn't matter. You've got people to look at your poster. Right, now then, about posters. Where do you put them? When do you put them up? Etc. Now, this is what I do. And again, if you've got any information, put it underneath. It's all about sharing and helping each other. Constructive criticisms and constructive comments is what we want. Now then, this is what I do. When I've organised events... I've danced in Aberyron and I did, as God is my witness, I used to have people at the door at 8 o'clock and 7 o'clock waiting to get in. It was good night. Anyway, what I will do, or what I used to do, is I used to put the posters up two weeks beforehand. Then a week later I used to go around checking to make sure the posters were still there. If they weren't, put another one up. If a poster was ripped or written over, I would take it down and put a new one up. It looks professional.

Okay, then two or three days before the event I would do exactly the same thing again. Put the posters up if they were taken down. If they were ripped, I'd put a new one up. It looks good. It makes people think that the person organising the event has taken time. It's exactly the same philosophy as your first meeting with the manager. If you can impress, then he will take you as a professional person. If you, on the same principle, if you put posters up, let's say, two weeks before the event and then just leave it and they're all falling about in the wind, then people are going to think a day before the event, well, they're not really that bothered, are they? Posters, I'm sorry, I'm just checking the time. Now then, flyers. Flyers can be about this size, like that. They're the sorts of things that you will put in shops. All the relevant information, they're basically a mini poster. Pipe.

Very important as well, checking the time, I've got like a few seconds left. Right, check, you know, it's word of mouth, word of mouth, tell people, text. Get people to text, alright? If you text one person, get them to text three or four people and just carry on like that, then that's brilliant. But very important, hype is the biggest thing. If you can hype your night, if you can get a buzz about that particular night, then you can't go wrong. Tell people to tell other people, etc. Get the hype going. Right, I've got to stop the clock now because we're getting on to nine and a half minutes, but we will talk about this. In the next video, don't forget, leave constructive criticism, constructive comments. This is what we want. Hopefully you'll get your own night and if you can't work in a club, maybe the club can work with you. Alright, take it easy and practice and enjoy. Right, I've got to stop. See you soon.

This transcript was produced automatically from the audio of the video and may contain mistakes.