Persuade the Client to Book You as There Mobile DJ and Not Use an Ipod

0:00 Recording on my iPhone

Alright guys, recording on my iPhone. I want to give you an analogy. You might like this and you may want to put this to your clients. Let's imagine you have someone phone up and they're sort of debating whether or not to have a DJ or just get the guests to write down their favourite track, send it to them and then they'll just get an iPod. Now, of course, if they get a DJ... They're going to get hopefully a good selection of music placed in the right order. If they get an iPod, they're hopefully going to get a good selection of music not placed in the right order. So how can you get that information into a good analogy that you can give to your client to make them understand that booking you as a professional DJ is the best way forward? I'll explain.

1:24 What am I getting at here?

Let's imagine you go to an amazing restaurant, I mean the top restaurant in the world. And you're placed in front of you first a good T-bone steak or maybe beef, sorry, mushroom stroganoff if you're vegetarian, I don't know. And then after that you're given some ice cream, homemade, and then after that you're given some fish. And then after that, you're given some lettuce and tomatoes. And then after that, you're given some, I don't know, maybe another steak. And then after that, you're given an apple pie. And then after that, you're given something else. So what am I getting at here? Well, you're not being given the food in the correct order. You're just being given food randomly. Now as we all know...

If you go into a restaurant, generally you have a starter, main course and suite. But imagine having the suite first, then the starter and then the main course. I mean, you'd think the chef was barmy. But if you put that analogy to your client and explain to them that when their guests throw music at them and all that music is just put into an iPod and then these tracks are played randomly... You're not going to get a good selection played in the correct format. You're going to get maybe a hip-hop song, then an R&B song, then a house song, then a funk song, then a reggae song, then a disco track, then a pop song. It's going to be all over the place. Unless someone spends a great deal of time setting them out correctly. But then would they want to do that? No. Well, that's where we come in. That's our job.

2:49 We are the chefs of the music

That is why we're paid to do a good job, to set the music in the correct order. So we are the chefs of the music. We make sure that the client in the restaurant, the client at the venue, get a good selection of music set out correctly. So you start the evening off how it should start off, mellow and chilled out. You slowly build the evening up and you maybe stick to one genre for a while, then go to another one. You don't play one from one genre, then another one and so on and so on. This is what we're good at. So listen to those words, take them in, and then if you ever do have a conversation with a client who's debating on using an iPod, then explain to them that that is not a good idea. Give them the chef analogy and hopefully it will make them book you. Practice and enjoy. Thank you.

This transcript was produced automatically from the audio of the video and may contain mistakes.