Sony Ericsson Xperia Play Launch March 31ST 2011

0:05 Who else would have a helicopter?

Right, here we go guys. This is the Sony Ericsson Xperia Play launch 31st March 2011 in London and this is I suppose not necessarily the main video but I'm going to link or put together a montage of clips. I'm using Sony Camcorder, but you probably will see a few videos online at some point or another with me using the Play and or the Sony Ericsson R. Who else would have a helicopter? Eh? Come on! The eyes. The whole idea of the eyes is like someone looking in. The game, looking into the game, and we're actually in the game. Sort of decor, industrial, eerie, witchcraft kind of Blair Witch sort of Chinese, Japanese orientated kind of feel. It's very wacky. Sound effects are fantastic. It's got a quadraphonic sound in it, so occasionally you'll have a blast from one corner and then a screech from another one. You also get Bruce Lee, you get Tetris and Crash Bandicoot. You can also download for free Asphalt 6, which you would do through more games. So you have all your games there. So examples of games is Modern Combat. Take a few seconds to assume you're using Wi-Fi in this video. I've got a few handsets at the moment.

Once it goes into it, it will actually tell you the fee for the game. It's quite a game right? Right so what's your name? I'm Chris, I'm working for Sony Ericsson today with a marketing company. Today we're demonstrating, we've got the ARC here, Sony Ericsson ARC, which has a Bravia engine, which is why we've got like a 40-inch Bravia TV here as well. So you've got the same technology in here as you've got in here. And what we've got today is we've got the chance to win VIP tickets, there's a VIP launch event. So we've got a Twitter feed here with the hashtag XperiaPlay. So if people send a tweet through there and they tweet through, then they can win two VIP tickets per person. They're doing them a batch of fives in the hour. Things from over there. Over here we had Facebook running and if you checked in on Facebook on the location, then you entered into a draw to win a handset, the Xperia Play. Wow. When will that be drawn then? I think next week. Okay.

4:53 It'll be quite good fun tonight, won't it?

Also on Foursquare, they're doing the same thing. If you check in on Foursquare. Nice. Excellent. So it'll be quite good fun tonight, won't it? Yeah, yeah. We've got Tinchy Strider coming in, we've got a DJ, we've got drinks, a bar, the press will come in. So yeah, it should be a pretty good night. Fantastic. Alright, thank you very much indeed. Nice one. Thank you. Hello. Yeah, it's recording. Right, here we go. Ladies and gentlemen, I am with... What's your name, sir? Arthur. Arthur. I'm from Paris. And you, sir? Julian, from Game Off UK. Okay, and can you tell me what is... You know, what's your part with the Sony Play and PlayStation, the whole thing, the gaming? Can you just explain what you do? We've probably got the biggest launch in terms of number of games. We've got 10 games that are going to be available for launch from Game Off, so...

7:21 The DJ Tutor is available for purchase at www.ellaskins.com Thank you

Wow. It's quite a lot, and two of those games are going to be preloaded, so... Fantastic. And you've designed, built, you've done a whole thing with the games? Yeah, so GameHoft's got 4,700 people now, most of them are developers making games constantly, so that's why we've managed to get so many fantastic games. It's not only the numbers, it's the quality. I mean, like, five games, five or six games have been launched by all great games, like AAA, Blacklist, etc. The DJ Tutor offers a wide range of features and features that you can use to create your own music. The DJ Tutor is available for purchase at www.ellaskins.com Thank you very much. And once again, can you explain?

10:47 More Games option

Where can people, not necessarily find you, but could you give sort of a website where they can get information on what you do? Yeah, pretty easy. It's gameloft.com. Gameloft.com. Or if you're in the UK, follow Gameloft School UK on Twitter. Sounds good to me. I've got a Facebook too, Twitter, YouTube. YouTube as well. I've got a saying around them that's called practice and enjoy because my philosophy is in life you practice and when you make mistakes you should enjoy them. So could you finish this with practice and enjoy? Practice and enjoy. That'll do. Nice one.

We're going to do a demo now. What's your name, sir? James. Hold on, you've got a bit blurry there. It's alright, it's punk style, so it doesn't matter. Hold on, still blurred. Hold on. Right, that's better. Okay, now you, sir, are going to give us a bit of a demo of the Play, so go for it. So we've got the Xperia Play here, the only certified PlayStation game controller. When we open up the device, it automatically goes into your A game tray, you can scroll through the games on your device. It's fairly easy if you want more games, go to the More Games option. There is a raft of games available to download. You will find there are six games pre-installed on the handset but there will be 84 games available to download to the handset. We'll just go into Astral 6. This is a free download on the device. Obviously the handset is made up with a dedicated gaming control keypad. You've got your analog joysticks in the middle.

12:21 It makes it a truly fantastic gaming experience

And you will also notice you've got shoulder keys for left and right, like the well-known PlayStation game controllers. So it's very easy to control as you expect, same as a PlayStation controller. We can just choose a quick free racer, choose a car, choose the circuit. So this is the only credible gaming handset on the market, and the fact that it comes with PlayStation certification is fantastic. Just wait for the game to load. The graphics are fantastic, aren't they? The graphics are absolutely amazing. The screen supports up to 60 frames per second refresh rate. Is this HD now as well? The handset records in HD at 720p and as you can see the gameplay, the speed the graphics keep up with your controls is amazing. And the other thing to note is that the games support multiplayer.

14:04 Very simple to control and understand

So you can play, it depends on the game, up to six players with some games. And that's ad-hoc connection in the same room or via Wi-Fi anywhere in the world. It makes it a truly fantastic gaming experience. Go and take your test please. Fantastic. Alright so, good site, very good gaming. Are there, you know, in your professional opinion, personal opinion, any downsides to it? There's no downsides whatsoever to the product. It is Android gingerbread, which means it's top quality features. There's everything on there you want, whether it's your Facebook, your Twitter, Google Maps for SatNav. We've got some nice new features there where you can pinch to pull all your widgets and icons together.

17:30 You two are the next men

One thing I really like is you've got a media scroller, so you can scroll through your pictures. You've got a couple of new things on there when we go into images. Rather than going into the folder, we can pinch them apart and it automatically scrolls through. A nice effect on there. It's got other new features on there, such as you've got smart folders, which are really, really, really useful. Push and hold an icon, drop it on top of another one, it pops up asking you to create a folder. Previous devices you've had to manually do that yourself and add to it. Very, very easy to do.

So I've got my social networking folder, I can add it to my taskbar on the lower screen so it's fully customisable. Now the other thing is with Android devices, you get it home, you download hundreds of apps sometimes and you never know what you've quite downloaded. So you can change the view in your menu whether it's alphabetical, most used, recently installed or own order, what most people might prefer. So it's quite easy, you drag the icon to where you want it, say you might want the camera on the middle screen. Very simple to control and understand. Nice. Excellent. All right, well, thank you very much, sir. And what was your name again? James. James. All right, I've got something around the world called practice and enjoy. Can you say for us practice and enjoy? Practice and enjoy. Thank you, James. Take it easy. Yes, sir. I'm Brando. Easy, man. He's my contact.

20:07 You know, you sneak it in, you sneak it in

Okay. What do I do? Shoot things. This is my Mac all the time. Where's this going? Right, well alright, you two are the next men. First question, next men, where did the name come from? We wanted a name that wouldn't date and it had the word next in it and it worked. Cool, cool. So who thought of the name? Was it a joint venture? It was yours wasn't it? Yeah, it was an old school mate of mine. Were you at home, were you in the cinema, were you beer or pissed? I'm really busy playing video games. Go for it. I was at home, at the time I lived with my parents, I was at home on the landline, the old fashioned rotary phone. I know that. Talking to my mate about names. Yeah. It's probably a strong name, it's a good name isn't it? I suppose it is really. I mean I'll get it wrong. Yeah, people do get it wrong.

We work at all sorts of tempos, but there's a kind of hip-hop element to the foundation of it. The bass and the drums come from a pretty solid... DJ Tutor Are you sort of, when you play, you're as one and you think, you know, you for example may say, no, I know, I can play three tunes because they work together. And then he may butt in and go, no, I know what's going to go in next. Well, what we do is normally actually play four turntables. Tonight we're playing on two. Yes. Bit of masters of work-like kind of thing. Yeah, so four turntables and then we kind of like actually it's partly kind of winging it and just seeing how the crowd react and partly rehearsed like a band. Fantastic. We know what we're doing and we drop acapellas in and effects. Beautiful. And we take it kind of from hip-hop and reggae right up to drum and bass over the course of about an hour and a half. Tonight it's just going to be a club set because there's only two turntables and we'll just take turns to do that. Okay, do you use...

22:29 DJ tutorial by Ellaskins, The DJ Tutor

Right, you said turntables. Do you use vinyl? Do you use Traktor, Serato? What do you use? We use Serato. Serato, okay. Right, we've talked about music style, etc., but who inspired you to become who you are? There's so many musicians. DJing-wise, Cash Money, Jazzy Jeff. And then musicians-wise, I mean, we both grew up on a lot of kind of Bobby Bird, James Brown early fun. Lovely, good. Good reggae. Yeah. All sorts of stuff from back then and a bit of jazz as well because our fathers have got great record collections. Right, I heard Bobby Bird, so would I be right in saying that there could be an element of soul tucked into your set? Yeah. You know, you sneak it in, you sneak it in.

If you listen to the music we listen to at home, it wouldn't necessarily be the same music we play on a set because of course we're dealing with a massive group of people and they want bass lines. But at home, yeah, we listen to songs. Excellent. Alright, listen gentlemen, I won't keep you. I've got a saying that's known around the world, it's called practice and enjoy. And the whole philosophy behind that saying is that too many DJs out there, when they practice, they get it wrong and they get annoyed and they get pissed off. But my philosophy is when you practice and you make a mistake, you should enjoy your mistakes.

Because by actually physically enjoying your mistakes, it makes you feel good and then you sort of almost as though you learn to inspire yourself to get better. So could you finish this particular part off with practice and enjoy? I think it is important to be able to stomach mistakes definitely because they're going to happen. You have to shrug your shoulders and move on. In fact the more professional you become at something, the easier it is to just get over that mistake. Then again, we've made some pretty bad ones. We all do! I pulled the headphones still connected and pulled the whole thing off. Oh, I love it! That I couldn't... At the time when we were using CDs, we were playing at a festival in Sydney, Australia, and I took the CD out that was playing in front of about 10,000 people. Yeah, right, okay. Very quick, before we finish. I've always said to people, which I personally think is correct, when you make a mistake behind the decks,

Thank you very much. And please finish with practice. Thank you, thank you very much. DJ tutorial by Ellaskins, The DJ Tutor. The DJ Tutor offers a wide range of sound effects such as bass, drums and drums. The DJ Tutor offers a wide range of sound effects such as bass and drums. DJ tutorial by Ellaskins, The DJ Tutor.

This transcript was produced automatically from the audio of the video and may contain mistakes.