TRY Not to Confuse People with Your Promotion as a DJ

0:00 You are a DJ and you want to promote yourself as a DJ

Right, so you are a DJ and you want to promote yourself as a DJ. Maybe you've got an evening soon and you want to promote that night. Maybe you just want to promote yourself as a DJ. You do lots of live streams, you've got a whole bunch of videos, but you want something to promote you and what you do. Right, so by the way, I'm in the kitchen, there's the washing machine going on in the background, the dog is scratching its bits in its little beddy-bys. And I'm here and I've just been for a run. This is old school. Right, let me get a piece of paper. Right, so you want to promote yourself. Now let's imagine you're called Big Balls, OK? So first of all, put this DJ Big Balls with a Z. Balls. There you go. And then maybe you want to say Facebook. So Facebook. And maybe you want to promote that you're on YouTube. So you'll put YouTube.

2:05 Most of the time it's really simple

And then maybe you want to say that you play house music, so you're going to write down house music, house music. And then maybe you want to say that you live in the USA. And then you want to put your state and you want to put your number and you want to put places you've worked and you want to put your fees and how much you charge and you want to say about the... Radio stations you work on and eventually, eventually that one piece of paper that I've got here or that information you've got on the web is full. It's chock-a-block. You've done some great kind of design and it's just full of information. Now, right, if you can think this way then hopefully you'll get what I mean. McDonald's. Think about Wendy's, think about Burger King, think about Kentucky Fried Chicken, think about Shell, think about any, absolutely any big company and their logo. Most of the time it's really simple. It's very simple. So you're driving somewhere, you're walking somewhere and you see this image in the corner of your eye like that. You know who it is.

Because you've only got to see a tiny bit of it, the colour, the shape, you know who it is. So, the way the web is at the moment, try this. Now, first of all, I am really against now, personally, someone calling themselves DJ something called DJ This or DJ... It's like, shit man, we know you're a DJ, like just get the fuck out of here, you're a DJ, yeah, right. But for someone... Just landing on this image, some Joe Blogs, some average person who doesn't really know, they need to know that you are a DJ. So in a way, you're confirming what they're looking at is that you are a DJ. But you would be called on this page, check this out, DJ Big Balls. So big, do you people love it? DJ Big Balls. Boom.

3:43 Most people today will use Facebook

Most people today will use Facebook. So, Facebook. Bearing in mind this should be your page. Sorry, your page. The information page, OK? Not your profile, your page. And then that's sort of about it. Why? Well, firstly... Alright, maybe a nice design, something like that. Firstly, you are not giving... The person who's looking at this valuable piece of information, a bunch of crap. What you want to do is you want to just grab them straight away. You don't want to inundate them with just information all over the place. Give them something simple. DJ Big Balls Facebook. Or they go there. That's when you give them all the information. That's when the information is everywhere. So even if you are, let's say, for example, posting something in another page in Facebook, as soon as you get that picture with this, this, this, this and that, it's too much. All you need to put is DJ, your name and a Facebook. So it's one click to somewhere where they can get the rest of the information. Now, by all means comment, tell me what you think, but...

Gone are the days now of just piling people with this, this and this and this. No. One thing. That's all they want to know. They want to see one thing that will direct them to somewhere where they can get the rest of the information. Practice and enjoy. Thank you.

This transcript was produced automatically from the audio of the video and may contain mistakes.