WHY Do DJ Companies Increase Their Prices of Kit That's Already out There Ellaskins the DJ Tutor

Right guys, Jonathan the DJ Tutor. Very simple. Why do companies charge so much for DJ kit? Now, not every company charges an extortionate amount. Some do, some like to chug along, make a controller or a turntable and put it out there at a reasonable price. Other companies charge... A fanatical amount for a piece of kit. I'm not going to mention any names, any companies, any bits of kit but why do they do it? Why do companies also release a new piece of kit, give it a price and then maybe six months later increase the price? Why do they do it? Now I'm making this video Not because I'm all of a sudden going to give you a magical answer why they do. I'm making this video because I don't understand why they do. Why? What's the point? I mean, this is the way I see it and I know markets change and times change but I'm sure prior to even releasing an item the companies will look at the market.

You know, and even before releasing it, they'll make sure that whatever they're going to make has its niche, has its sort of section, it has its part in that market because they're not going to make something where there's 50,000 of them and hope for the best that, you know, they will sell that product. They've got to make sure it's slightly different, it's unique, it's got that little bit of je ne sais quoi. But in doing that, shouldn't they also then... Prior to releasing it, worked out the cost of that item and then put it out there. Not then increase it dramatically. Now I know a lot of companies will decrease the price of an item. Most of the time it's because the item's been out for like a year, two years, there's the Mark 3 or the Mark 2 come out and the Mark 1 all of a sudden drops in price or is discontinued.

In that case, if it's discontinued, then it's up to you and me to go and find it and try and buy it to get a good price. So maybe you have the answer. Why do companies release a product, give it a certain price, then six months or a year later, all of a sudden increase it? I have no idea. Put some answers down there. Practice and enjoy. Thank you.

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